SuperFaction logo white
Advertising strategy and creative services by SuperFaction

Advertising Strategy and Creative

SuperFaction core expertise lies in building and implementing creative strategies and ads for games, grounded in extensive research and collaboration between our creative and marketing teams with decades of experience to ensure maximum effectiveness and performance of all of our UA and Growth campaigns.

More Than Just Creative

Fully managed user acquisition campaigns by SuperFaction involve more than just creative UA assets. Our UA campaigns for mobile games include creative strategy, ad production, and media buying services ensuring your brand reaches the right audience with the right creative, at the right time, and through the most effective channels!

Creative Testing Framework

SuperFaction’ testing and learning framework efficiently identifies the most successful creatives and messaging to enhance and expand content. By testing variations in visuals, messaging, and formats, we optimize ads for higher engagement and conversion rates so you can achieve the maximum potential of your game.

Media Planning And Buying – Channels Considerations

Our media planning and buying analysts work together to meet our clients’ marketing goals. We always consider effective marketing channels depending on the project goals, budget and phase (e.g. Announcement, Pre-order, Launch, Post Launch, etc). Our approach is driven by the following considerations to name a few:

  • Campaign structure / Campaign type (e.g., AAA vs Regular)
  • Targeting options (e.g., interests, broad vs LAL)
  • Campaign optimisation structure 
  • GEOs
  • Creatives 
  • Age segments
  • And much more

Creative ideation, continuous iteration, and testing over time drive enhanced performance. This data-driven approach ensures that you take the most out of our creative marketing campaigns for your game.

Talk to us about your creative growth needs today!

GOT A PROJECT?

Let’s grow it together