SuperFaction

July 3, 2024

Ava’s Manor: 20% Increase in IPM With Story-driven CGI Ads

Ava’s Manor a story-driven solitaire card game that is full of romance, mystery, and endless fun! Uken Games aimed to test narrative-based CGI trailers for their hit game, Ava’s Manor Solitaire, to determine if they could outperform the current ads based solely on gameplay. Firstly, the SuperFaction team had a hypothesis that creating a backstory […]

November 20, 2024

Top AI Tools for Creative Ad Production in Games

The gaming industry thrives on innovation, and creative ad production is no exception. With the rise of Artificial Intelligence (AI), creating engaging, high-performing ads for games has become more efficient and effective. But don’t forget, that while AI may accelerate the ideation and optimization process, final production is always guided by human creativity to ensure quality and […]

November 19, 2024

Best Video Ad Length and Formats for Games

In today’s competitive gaming market, crafting the perfect video ads is crucial for capturing attention and driving user engagement. But one size doesn’t fit all — different platforms demand unique video ad lengths and formats to achieve the best results. In this blog post, we’ll explore the ideal lengths and formats for various platforms, from […]

November 13, 2024

Top App Store Optimization Strategies to Rank Higher in 2025

In today’s competitive app market, standing out in the App Store and Google Play Store requires a solid App Store Optimization (ASO) strategy. ASO not only improves your app’s visibility but also drives more organic downloads. Here are the top ASO techniques you need in 2025 to rank higher and make your app more discoverable. […]

November 7, 2024

Your Guide to TikTok Ads for Game Marketing and UA

TikTok has rapidly transformed into a powerful platform for game marketing, offering unique opportunities to engage audiences through compelling and interactive ad formats. With its continuously expanding user base and innovative creative tools, TikTok has become essential for game marketers and digital marketing agencies. This article dives into effective tips, tricks, and insights to help […]

November 5, 2024

10 Black Friday User Acquisition Ideas for Games

Black Friday is one of the biggest shopping events of the year, creating a prime opportunity to attract new users and engage existing players with enticing offers. Year after year, Black Friday drives mobile game revenue to new record levels. For game developers, Black Friday means more than just discounts — it’s a chance to […]

November 4, 2024

How to Balance ASO and Paid UA for Maximum App Growth

Growing an app in today’s competitive marketplace is no small feat – as of the first quarter of 2024, global app downloads hit approximately 34 billion, split across Google Play and the Apple App Store. That means, you may have a fantastic product, but reaching the right users requires more than just a great idea—it […]

October 29, 2024

Best Halloween Ads and In-game Events 2024

Halloween is here, and it’s one of the best seasons for game engagement. Players crave seasonal experiences, and Halloween ads, themed updates and in-game events captivate audiences like no other. Let’s check some of the best Halloween ads, live events and launch trailers 2024 that create unforgettable experiences, driving both installs and in-game purchases. Halloween […]

October 25, 2024

How to Choose the Right UA Creative Format for Your Game

In today’s competitive gaming landscape, acquiring new players is essential to a game’s success, and User Acquisition (UA) plays a critical role in that process. However, it’s not just about running creative ads — different games, genres, and platforms require unique approaches, and understanding which UA creative format is best suited for your game can […]

October 21, 2024

Best Practices for Ad Creative Testing: Key Components, Methods, Analysis and Optimization

In the ever-evolving world of digital marketing, what worked last week may not work today. Game and app marketers need to stay agile and proactive by implementing creative testing frameworks that generate quick, effective results. In this article, we will outline the key steps and strategies to build a creative testing framework, empowering you to […]

October 17, 2024

Unlocking the Potential of UGC Ads for Games: Trends and Insights 2025

In the evolving landscape of game marketing, the quest for authenticity, relatability, and trust has never been more important. At SuperFaction, we’ve seen firsthand how User-Generated Content (UGC) ads can transform campaigns and elevate a game’s success. Whether you’re in the pre-launch phase or trying to boost engagement post-launch, UGC ads provide a powerful way […]

October 10, 2024

Japan Mobile Games Market: Tips and Tricks for Creative User Acquisition Campaigns to Succeed in 2025

While entering the Japanese market may seem challenging, the forecasts clearly indicate that a well-thought-out market-entry strategy could lead to significant revenue increase. So, let’s see what Japan mobile games market trends to expect in 2025 and how to get ready for them. Japan’s mobile games market was set for remarkable growth in 2024, with […]

October 7, 2024

Unlocking UA Ad Success: How to Define and Target Your Ideal Player Audience

Your target audience is the specific group of players you’re aiming to engage with your marketing and user acquisition strategies. This group is typically defined by a mix of factors like demographics (age, gender, location), behavioral traits (gaming preferences, spending habits, platform usage), and psychographics (lifestyle, interests, and motivations for gaming). Understanding your target audience […]