Xapo Bank is a private bank headquartered in Gibraltar, which operates globally and is licensed as a virtual asset currency provider by the Gibraltar Financial Services Commission. 

Xapo Bank needed to communicate a number of their unique selling propositions (USPs), given the financial crisis in Argentina. They were:

• The quickest and most convenient way to store US dollars
• One stop platform to buy and hold US dollars
• Ability to convert currencies at any time
• Landing page redesign & optimization

Additionally, Xapo Bank wanted the content to travel across a diverse audience, while ensuring the copy, tone and its visuals were catered to individual markets.

In August 2019, a month after Xapo Bank launched a new service within their mobile wallet application in Argentina and Brazil, the Argentine currency saw a plunge amid political turmoil. SuperFaction was selected to help Xapo Bank position themselves as a secure alternative to traditional banking services, with the launch of their campaigns across multiple platforms, including FB, IG, LinkedIn and Google Apps.

In a span of 4 months, SuperFaction was able to provide an in market dedicated team and deliver 60+ creative assets which contained a mix of static posts, animated and GIF videos, Facebook playable ad formats, HTML email and landing page layouts, as well as creative design layouts.

Some of the key messages/themes explored included:

• Showcase how secure the app is
• Highlight how convenient and accessible the app is
• Depict how easy it is to manage one’s assets through a mobile app
• Present the usability factor of the app’s simple user interface

• 14% increase in app installs
• 50% increase in app install conversion rates