Ava’s Manor a story-driven solitaire card game that is full of romance, mystery, and endless fun!

Uken Games aimed to test narrative-based CGI trailers for their hit game, Ava’s Manor Solitaire, to determine if they could outperform the current ads based solely on gameplay.

Creating a backstory would help differentiate the game from other similar titles in the market, fostering greater motivation among the audience to discover more.

SuperFaction collaborated to enhance existing assets and create a story-driven CGI ad, bringing into focus the mystery element.

Three variants were developed for testing:

• the original Narrative,
• the Horror Variant ‘The Bloody Corridor’,
• and the Gameplay Overlay.

With three ad versions for testing, the Uken team confirmed that the standout performer was the ‘horror’ variant with almost +20% Increase in IPM vs the existing ads across multiple platforms.