games Archives

Best Practices for Ad Creative Testing: Key Components, Methods, Analysis and Optimization

In the ever-evolving world of digital marketing, what worked last week may not work today. Game and app marketers need to stay agile and proactive by implementing creative testing frameworks that generate quick, effective results. In this article, we will outline the key steps and strategies to build a creative testing framework, empowering you to […]

October 7, 2024

Unlocking UA Ad Success: How to Define and Target Your Ideal Player Audience

Your target audience is the specific group of players you’re aiming to engage with your marketing and user acquisition strategies. This group is typically defined by a mix of factors like demographics (age, gender, location), behavioral traits (gaming preferences, spending habits, platform usage), and psychographics (lifestyle, interests, and motivations for gaming). Understanding your target audience […]

5 Game Lifecycle Stages: Creatives and Game Services that Make a Difference

The journey of game development and publishing is a complex and multifaceted process, broken down into distinct stages that each play a crucial role in the game’s success. From initial production to post-launch support, both creative assets and supportive game growth services are essential. Let’s explore the five key game lifecycle stages and how creative […]

From Creative Agency to Industry-Wide Expertise

With a decade of experience as a creative agency helping many of the most iconic games in the world grow through high performance creative, the team at Creadits has leveled up. As a result, our team has evolved to address the new demands of the gaming industry and with it we have a new name – […]

How to Craft a Creative Strategy for Mobile Game Ads

In the mobile gaming world, where competition for new users intensifies each year, a compelling creative strategy is a real game-changer. This article explores the basics of what a creative strategy is, shows creative ad examples, and reveals best practices for creative ad design. Learn how to execute a creative strategy statement, including its essential […]

How To Increase User Engagement With Limited-Time Events

Left to Survive is an action shooter game with the post-apocalyptic world setting with a base building feature. Here is one of their limited-time event where players can earn exclusive rewards. With the primary goal of strategizing and executing a compelling limited-time sales offer tailored specifically for Japanese users during Golden Week, SuperFaction aimed not […]

Ava’s Manor: 20% Increase in IPM With Story-driven CGI Ads

Ava’s Manor a story-driven solitaire card game that is full of romance, mystery, and endless fun! Uken Games aimed to test narrative-based CGI trailers for their hit game, Ava’s Manor Solitaire, to determine if they could outperform the current ads based solely on gameplay. Firstly, the SuperFaction team had a hypothesis that creating a backstory […]

Dead by Daylight: Creative Tests on Two Main UA Channels

Dead by Daylight is a PVP based action survival horror game where a team of individuals attempt to escape the clutches of a slasher/monster. While Dead by Daylight is available on the App Store and Google Play, the majority of its user base primarily plays on consoles and Steam. Behavior Interactive conducts creative tests with […]

AdVenture Capitalist: Creative Tests and Takeaways

AdVenture Capitalist is a free-to-play incremental video game, the world’s greatest capitalism simulator by Hyper Hippo.The SuperFaction team has formulated a set of hypotheses, and creative tests for AdVenture Capitalist ads and worked to demonstrate their effectiveness. Hypotheses for AdVenture Capitalist ads As a result, the most compelling message for potential new users revolves around themes of self-growth, […]