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UA and Game Growth
AdVenture Capitalist: Creative Tests and Takeaways
AdVenture Capitalist is a free-to-play incremental video game, the world’s greatest capitalism simulator by Hyper Hippo.
The SuperFaction team has formulated a set of hypotheses for AdVenture Capitalist ads and worked to demonstrate their effectiveness:
- Introducing relatable scenarios of failed attempts at quick wealth could provide a stronger hook for AdCap.
- The gamification of the creative should be presented in a more literal manner.
- Introducing more topical methods of quick wealth generation to enhance familiarity and relatability: crypto, social shops and drop shipping.
- Creating a sense of exclusivity to increase user enticement.
As a result, the most compelling message for potential new users revolves around themes of self-growth, emphasizing the importance of presenting monetary growth explicitly rather than implicitly.
Some other creative takeaways include:
- Creatives that emphasize easy and straightforward gameplay tend to perform well.
- Using pointer fingers with minimal movement can effectively illustrate simple gameplay.
- Creatives should consistently showcase a clear endgame to further engage users.
- Videos should maintain a moderate pace and a light-hearted tone.
The SuperFaction team of Producers, Artists and Marketing experts work together to ensure the effectiveness and high performance of UA and Growth campaigns.
