Ava’s Manor: How We Got 20% Increase in IPM With Story-driven CGI Ads

Ava’s Manor a story-driven solitaire card game that is full of romance, mystery, and endless fun!

Uken Games aimed to test narrative-based CGI trailers for their hit game, Ava’s Manor Solitaire, to determine if they could outperform the current ads based solely on gameplay.

Firstly, the SuperFaction team had a hypothesis that creating a backstory would help differentiate the game from other similar titles in the market, fostering greater motivation among the audience to discover more.

SuperFaction collaborated to enhance existing assets and create a story-driven CGI ad, bringing into focus the mystery element.

Three variants were developed for testing:

• Original Narrative
• Horror Variant ‘The Bloody Corridor’
• Gameplay Overlay

As a result, with three ad versions for testing the Uken team confirmed that the standout performer was the ‘horror’ variant with almost +20% Increase in IPM vs the existing ads across multiple platforms.

As we all know, Solitaire audiences prefer card games with a hint of murder mystery.

Experimenting with creative ad formats is essential for driving growth, as it helps games stand out in a competitive market and connects with audience preferences on a deeper level. As an example, for Ava’s Manor, Uken Games and SuperFaction tested three narrative-based CGI ads, incorporating storytelling elements and achieving nearly a 20% increase in IPM. This highlights how testing unique ad formats can reveal the most effective ways to engage audiences and increase game visibility.