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UA and Game Growth
AdVenture Capitalist: Creative Tests and Takeaways
AdVenture Capitalist is a free-to-play incremental video game, the world’s greatest capitalism simulator by Hyper Hippo.
The SuperFaction team has formulated a set of hypotheses, and creative tests for AdVenture Capitalist ads and worked to demonstrate their effectiveness.
Hypotheses for AdVenture Capitalist ads
- Introducing relatable scenarios of failed attempts at quick wealth could provide a stronger hook for AdCap.
- The gamification of the creative should be presented in a more literal manner.
- Introducing more topical methods of quick wealth generation to enhance familiarity and relatability: crypto, social shops and drop shipping.
- Creating a sense of exclusivity to increase user enticement.
As a result, the most compelling message for potential new users revolves around themes of self-growth, emphasizing the importance of presenting monetary growth explicitly rather than implicitly.
Some other creative takeaways include:
- Creatives that emphasize easy and straightforward gameplay tend to perform well.
- Using pointer fingers with minimal movement can effectively illustrate simple gameplay.
- Creatives should consistently showcase a clear endgame to further engage users.
- Videos should maintain a moderate pace and a light-hearted tone.
The SuperFaction team of Producers, Artists and Marketing experts work together to ensure the effectiveness and high performance of UA and Growth campaigns.
Why Creative Tests are Important
Creative testing is crucial in user acquisition (UA) because it identifies the most compelling approaches to engage potential players. For AdVenture Capitalist, SuperFaction conducted tests based on hypotheses such as using relatable scenarios of failed wealth attempts, showcasing gamification clearly, and incorporating topical wealth themes like crypto. Coupled with data-drived analysis, we discovered the winning concepts and formats. By aligning ad content with audience interests, creative testing allows teams to maximize engagement, optimize ad spend, and fuel consistent growth.
