Unlocking the Potential of UGC Ads for Games: Trends and Insights 2025

In the evolving landscape of game marketing, the quest for authenticity, relatability, and trust has never been more important. At SuperFaction, we’ve seen firsthand how User-Generated Content (UGC) ads can transform campaigns and elevate a game’s success. Whether you’re in the pre-launch phase or trying to boost engagement post-launch, UGC ads provide a powerful way to connect with players on a deeper, more personal level.

In this blog post, we’ll explore what UGC ads are, why they’re so effective, the UGC creation process we follow at SuperFaction, and the trends you should be watching in 2024.

What is UGC and Why Are UGC Ads So Powerful?

User-Generated Content (UGC) usually refers to content that is created by your users, influencers, or community members rather than by the brand itself. In the context of creative game advertisement, UGC could include player reviews, gameplay videos, fan art, and social media posts shared by other players. The reason UGC ads are so impactful is that they offer something traditional branded ads often struggle to deliver – authenticity.

The power of UGC lies in its ability to connect with potential players in a genuine, relatable way. When users see real players enjoying your game, they are more likely to trust the message and take action. The ad feels less like a marketing push and more like a personal recommendation from someone in their community. At SuperFaction, we have observed that UGC ads create a sense of credibility that traditional ads cannot replicate. 

Some UGC Metrics To Consider

The numbers don’t lie – UGC-based ads consistently outperform traditional ads in several key areas. Some key statistics from our marketing team that highlight the effectiveness of UGC include:

• UGC ads generate 4x higher click-through rates than traditional branded ads.
• Games leveraging UGC ads can see a 28% higher engagement rate.
• Incorporating UGC into your marketing strategy can lead up to 10x higher social shares, amplifying your brand’s reach .

These figures emphasize that UGC is not just a “nice-to-have” but a critical tool for game studios looking to optimize their marketing efforts and drive long-term growth.

The SuperFaction UGC Ad Creation Process: From Concept to Conversion

At SuperFaction, we’ve refined our UGC process to ensure that every piece of content resonates with your target audience and supports your growth goals. Our five-step process – Script, Film, Edit, Measure & Opmitize – has been designed to produce high-quality, high-converting UGC ads consistently.

• Script: Our expert team of copywriters creates scripts based on proven and reliable ad frameworks tailored to your audience. These scripts highlight the unique aspects of your game, whether it’s a captivating storyline, innovative gameplay, or immersive world-building. We focus on crafting scripts that evoke emotion and inspire action – an essential element for any UGC ad.

• Film: We work with a diverse network of creators from different geos who specialize in the latest video trends and techniques. Whether it’s gameplay footage, live commentary, or fan reactions, our creators know how to produce content that stops players from scrolling and grabs their attention.

• Edit: The editing process is where the magic happens. We edit UGC content using high-performing frameworks, tailoring each video to fit your specific goals. By creating multiple variations, we help you A/B test different approaches to identify what works best for your audience.

• Measure: After the ad is live, we don’t stop there. We work closely with your ad team to monitor performance. 

• Optimize: We optimize content based on data-driven insights. This iterative approach allows us to continually refine the content, ensuring that your UGC ads perform at their best over time.

UGC Trends and Best Practices To Watch In 2025

As we head into 2025 with UGC continuing to lead the way, staying ahead of the curve requires adapting to new trends and best practices. Here are a few that we recommend for game studios looking to maximize their UGC campaigns:

Short-Form Video Dominance:

Platforms like TikTok, Instagram Reels and YouTube Shorts have shifted consumer attention to short-form content. UGC ads that highlight fast, engaging gameplay or a specific in-game feature are more likely to succeed in capturing attention quickly.

Collaborations with Micro-Influencers:

Micro-influencers, those with smaller but highly engaged audiences, are proving to be key players in UGC campaigns. Micro-influencers might have smaller audiences, but their followers are highly engaged, making them a more trusted source compared to big-name influencers. This shift provides game studios with a unique opportunity to leverage influencers who can speak directly to their niche audience.

Gamified UGC:

One of the most exciting trends for game studios is the rise of gamified UGC. By encouraging players to participate in content creation—whether through in-game challenges, fan art contests, or gameplay videos—you can foster a sense of community and drive organic engagement.

Influencers Over Commercials:

In 2024, the line between influencer-created content and UGC is becoming even blurrier. More brands are teaming up with influencers to craft content that feels just as authentic and relatable as organic UGC. 

AI-Powered UGC:

AI made a big splash in UGC in 2024. It’s improving content moderation, helping spot trends, and offering creators tailored suggestions to boost the reach and quality of their posts. On the flip side, AI also brings the potential for deep fakes and other misleading content, raising important ethical concerns about authenticity in advertising. As brands harness AI, they’ll need to keep transparency top of mind to maintain trust with their audience.

Multi-Platform UGC:

Repurposing UGC across different platforms ensures your content reaches a broader audience. From in-game promotions and social media posts to email marketing, consistently sharing UGC across channels can significantly amplify your brand’s impact.

By staying on top of these trends, you can ultimately drive game growth in 2025 with UGC ads that resonate with players, and foster trust.

What’s Next?

As we look forward to 2025, it’s clear that UGC ads continue to be a game-changing tool for studios looking to grow their player base and boost engagement. By tapping into the power of authentic, relatable content created by real users, game developers and publishers can build stronger connections with their audience and drive meaningful results.

At SuperFaction, we specialize in crafting UGC ads that not only capture attention but also convert. From scriptwriting to performance optimization, we’re here to guide you through every step of the UGC process and help your game achieve its full potential.

Ready to boost your game’s growth with UGC ads? Contact us today, and let’s start creating content that resonates.