How To Increase User Engagement With Limited-Time Sales Offers

Left to Survive is an action shooter game with the post-apocalyptic world setting with a base building feature.

With the main goal of strategizing and executing a compelling limited-time sales offer tailored specifically for Japanese users during Golden Week, SuperFaction aimed to enhance user engagement, stimulate an increase in sales within the targeted timeframe, and strengthen brand visibility and affinity among the Japanese market segment.

The main challenge was to craft a comprehensive sales offer concept and a structured pricing strategy tailored specifically for users in Japan. This initiative aimed to create a compelling value proposition that resonated deeply with the cultural and seasonal dynamics of the Golden Week holiday, thereby maximizing user engagement, driving sales growth, and solidifying brand presence in the Japanese market.

The limited-time offer design for the Golden Week in Japan solution package included:

• Sales Offers composition concept, including pricing structure for Japanese users
• Social Network posts (Discord and Facebook) in Japanese and English
• Sales icon and sales offer screen designs
• Art and promotional texts for Google promotional content
• LQA