How To Increase User Engagement With Limited-Time Events

Left to Survive is an action shooter game with the post-apocalyptic world setting with a base building feature. Here is one of their limited-time event where players can earn exclusive rewards.

With the primary goal of strategizing and executing a compelling limited-time sales offer tailored specifically for Japanese users during Golden Week, SuperFaction aimed not only to enhance user engagement, but also to stimulate a notable increase in sales within the targeted timeframe. Additionally, we sought to strengthen brand visibility and affinity among the Japanese market segment.

However, the main challenge was to craft a comprehensive sales offer concept alongside a structured pricing strategy uniquely suited to the preferences of users in Japan. Thus, this initiative focused on creating a compelling value proposition that would resonate deeply with the cultural and seasonal dynamics of the Golden Week holiday. By doing so, SuperFaction aimed to maximize user engagement, drive meaningful sales growth, and further solidify brand presence in the Japanese market, concentrating on the unique dynamics of the limited-time event.

The limited-time offer design for the Golden Week in Japan solution package included:

• Sales Offers composition concept, including pricing structure for Japanese users
• Social Network posts (Discord and Facebook) in Japanese and English
• Sales icon and sales offer screen designs tailored for the limited-time event
• Art and promotional texts for Google promotional content
• LQA focused on the event details

Why Limited-time Events and Sale Offer are Important

Limited-time events and sale offers play a vital role in game growth by boosting player engagement, and driving sales. For Left to Survive, SuperFaction created a targeted Golden Week LTO for Japanese players, leveraging seasonal dynamics and cultural relevance. This ensured a compelling value proposition that resonated with the audience, solidifying the game’s presence in the Japanese market.