Best Video Ad Length and Formats for Games

In today’s competitive gaming market, crafting the perfect video ads is crucial for capturing attention and driving user engagement. But one size doesn’t fit all — different platforms demand unique video ad lengths and formats to achieve the best results. In this blog post, we’ll explore the ideal lengths and formats for various platforms, from app store preview videos to UGC video ads, to YouTube game trailers ensuring your content resonates with your target audience.

Social Media Video Ads: Short and Engaging

On social media platforms like Facebook, Instagram, and TikTok, users scroll quickly, making shorter videos the key to success. Ideally, these video ads should be 8-15 seconds long to immediately grab attention and maintain engagement.

However, depending on your campaign goals, longer ads of up to 60 seconds can also work. For example, if you’re showcasing more complex gameplay or highlighting multiple game features, longer UGC video ads can provide the necessary flexibility. The key is to keep the content engaging and visually dynamic, as social media thrives on fast-paced and creative content.

App Store Preview Videos: Showcase Your Game’s Highlights

When it comes to app store preview videos, Apple’s App Store and Google Play have specific guidelines and best practices. These videos should be concise, typically ranging from 15 to 30 seconds, and optimized for their respective platforms.

For an App Store preview video, following the preview video dimension App Store guidelines is critical to ensure your ad looks polished and professional. Similarly, a well-crafted Google Play video should clearly demonstrate gameplay, highlight unique features, and end with a strong call-to-action. Since these videos are often the first impression users get of your game, they should be visually appealing and showcase your game’s most compelling aspects.

YouTube Shorts: Versatility in Ad Length

YouTube Shorts offers a unique platform for video ads, blending short-form storytelling with a broader reach. Here, ads can range from 15 to 60 seconds, giving advertisers some flexibility.

Shorter ads are excellent for generating curiosity, while longer ones can dive deeper into your game’s narrative or mechanics. Additionally, incorporating UGC video elements, such as gameplay reviews or influencer-created content, can enhance authenticity and resonate with players. Remember to keep the content mobile-friendly and visually engaging, as most YouTube Shorts viewers are on their phones.

Microsoft Store and YouTube Trailers: Unleash Creativity

For Microsoft Store featuring PlayStation and Xbox games, as well as YouTube game channels, video ads can be longer, allowing more room for storytelling and creativity. Trailers that perform best typically range from 30 seconds to 2 minutes.

This format is perfect for showcasing your game’s features, characters, and even its immersive world. Since these platforms often cater to a more invested audience, you can take the opportunity to highlight cinematic visuals, thrilling gameplay, and even developer commentary. Including UGC video ads in the campaign strategy can further build community trust and interest.

Why the Right Format Matters

Choosing the right video ad format is essential for maximizing user acquisition and retention. For instance, app store preview videos focus on concise storytelling to boost downloads, while UGC video ads tap into the power of peer influence to build trust. By tailoring your approach to the platform, you can ensure your ads resonate with the target audience, improving engagement and conversion rates.

Final Thoughts

Crafting the perfect video ad involves understanding both the platform’s requirements and your audience’s preferences. Whether you’re creating an App Store preview video, a Google Play video, or experimenting with UGC video formats, it’s crucial to balance creativity with strategic execution.

If you’re unsure where to start or want to make the most out of your creative campaigns, reach out to the experts at SuperFaction. Our team specializes in crafting high-performing video ads that drive results.

Let us help you elevate your user acquisition strategy with innovative ideas and expertly executed content.