Best Halloween Ads and In-game Events 2024

Halloween is here, and it’s one of the best seasons for game engagement. Players crave seasonal experiences, and Halloween ads, themed updates and in-game events captivate audiences like no other. Let’s check some of the best Halloween ads, live events and launch trailers 2024 that create unforgettable experiences, driving both installs and in-game purchases.

Halloween isn’t just a holiday—it’s an opportunity to bring players into your game’s world with memorable themes and thrilling updates that increase installs and sales.

Embrace Halloween Themes in Creative Ads

Incorporating Halloween themes in your creative ads is essential for grabbing attention. To create some of the best Halloween ads, use spooky visuals, seasonal characters, and eerie sound effects. Successful Halloween ads often create feelings of mystery and excitement, drawing players into the game’s unique Halloween atmosphere.

• Visual Elements: Haunted houses, pumpkins, ghosts, dark woods, witches, and zombies.
• Messaging Tips: Phrases like “Limited-Time Halloween Event” or “Trick or Treat Your Way to Rewards” can create urgency.
• Example: Clash of Clans has integrated Halloween assets like pumpkin obstacles and limited-time skins, making their UA creatives fun and visually captivating, and also launched a special Clash-A-Rama: The Weird Woods! Clash-O-Ween Special Episode.

Limited-Time Offers (LTOs) and Exclusive Halloween Rewards

Halloween is perfect for limited-time offers (LTOs). Players can unlock Halloween-themed skins, avatars, or bonuses available only during this spooky season. These offers generate excitement by providing a sense of exclusivity and urgency, encouraging players to engage and make purchases, especially when promoted through eye-catching Halloween ads.

• Examples of Rewards: Halloween costumes for characters, themed weapon skins, or collectible items like pumpkins and bats.
• Why it Works: Limited-time availability builds FOMO (Fear of Missing Out), prompting repeat logins and in-game spending.
• Example: Games like Fortnite have succeeded with exclusive Halloween skins and emotes, bringing players back for seasonal treats – Fortnitemares is back with more frightening festivities for 2024 until November 1st.

Host In-Game Events and Challenges

In-game events and challenges create excitement, especially during Halloween. These seasonal events and challenges bring players together, offering themed challenges or co-op missions that reward participation. Incorporating elements from Halloween ads can increase player interest and engagement.

• Event Ideas: Zombie survival mode, pumpkin-hunting quests, or ghost-themed dungeon battles.
• Tips for Engagement: Encourage players to team up or compete on leaderboards for Halloween-themed rewards.
• Example: “Pokémon GO Halloween events feature special ghost-type Pokémon and event-specific challenges, keeping players engaged as they capture new spooky creatures. Available from October 31 to November 3!

Leverage Social Media and Community Engagement

Using social media to promote Halloween game updates can boost engagement significantly. Sharing sneak peeks and rewarding user-generated content builds anticipation and excitement. Encourage users to share screenshots of their achievements or Halloween costumes, which fosters community engagement and organic reach. Visibility is further enhanced by strategic Halloween ads.

• Example Campaigns: Instagram photo contests for the best Halloween avatar or TikTok challenges featuring Halloween-themed dances.
• Benefits: Social media campaigns increase organic reach, generate user-driven excitement, and bring new players in through social proof.
• Example: “Encourage fans to show off their Halloween costumes and achievements, tagging your game for a chance to be featured on social media.”

Halloween In-Game Events in Top Mobile Games 2024

We’ve gathered some of the most recent Halloween ads and in-game events in top mobile game titles to show how they celebrate the spooky season with unique updates.

• Roblox: Halloween events across different games on Roblox feature haunted mazes, pumpkin hunts, and limited-time Halloween items.

• Subway Surfers: A Halloween update introduces a spooky map, Halloween-themed character skins, and limited-time missions.

• PUBG Mobile: A special Halloween mode adds fog, themed elements, spooky skins, and exclusive rewards for survival gameplay. New themed mode “Bloodmoon Awakening” became available for a limited time right before Halloween 2024.

• Angry Birds MakerSpace: In the Halloween special “Trick or Tweet,” Angry Birds adds festive fun with themed episodes.

Why You Should Go for It

Halloween-themed UA campaigns and updates create engaging, memorable experiences for players. By offering thrilling updates and exclusive Halloween items, game developers and publishers drive installs, increase sales, and boost overall engagement. Consider implementing these strategies to captivate players and deliver a season they won’t forget. See how we did it in the past!

We are here to help, reach out to our expert team to plan and execute on your next creative Halloween UA strategy!