10 Black Friday User Acquisition Ideas for Games

Black Friday is one of the biggest shopping events of the year, creating a prime opportunity to attract new users and engage existing players with enticing offers. Year after year, Black Friday drives mobile game revenue to new record levels. For game developers, Black Friday means more than just discounts — it’s a chance to enhance visibility, boost user acquisition (UA), and drive engagement. Here are 10 Black Friday marketing tips and user acquisition ideas to help your game stand out this season.

1. Boost App Store Optimization (ASO) for Black Friday Visibility

App Store Optimization (ASO) is essential, especially during high-traffic periods like Black Friday. Incorporate keywords like “Black Friday games,” “Black Friday deals,” and “Black Friday sales” into your app store descriptions and titles to enhance discoverability. Additionally, updating your app store UA creative with holiday-themed elements can draw more attention to your listing, increasing clicks and downloads.

2. Create Black Friday UA Creative and Ads

User acquisition ads specifically tailored for Black Friday can make a big impact. Create ad creatives that highlight exclusive offers, limited-time events, or special rewards for the season. Use eye-catching visuals that evoke the Black Friday spirit — think bold colors, deal-themed imagery, and concise, compelling messaging. These creatives should be ready for launch across various channels, from social media to in-app ad networks, maximizing your reach.

3. Launch a Black Friday Game Trailer

A Black Friday game trailer can capture attention and showcase what’s new or exciting about your game during the holiday season. Highlight any limited-time events, in-game deals, or Black Friday-themed content in the trailer. Trailers can be a powerful UA tool on platforms like YouTube, Instagram, and even on your app store page, where they can improve conversions by showing players what they’ll experience.

4. Introduce Black Friday Limited-Time Events

Limited-time events (LTEs) drive user engagement by creating a sense of urgency. As Black Friday marketing tips, add special in-game events or challenges that reward players with exclusive items or currency. These events not only incentivize purchases but also keep players engaged with new content, enhancing retention.

5. Use Localization for Countries Where Black Friday is Most Popular

To maximize your Black Friday campaign’s impact, localize your app store pages, ads, and in-game events to match regional trends. Countries like the United States, Canada, the UK, Western European countries and Brazil have strong Black Friday traditions, so consider localizing in-app messages and creatives for these regions. Adjusting offers to fit local preferences can significantly improve user acquisition and engagement.

6. Leverage Micro-Influencer Marketing and User-Generated Content (UGC)

Micro-influencers and user-generated content (UGC) can amplify your game’s reach without the high cost of celebrity endorsements. Partner with micro-influencers who play similar games or who align with your game’s theme to create authentic content around your Black Friday deals. Encourage users to share their own content on social media by offering in-game rewards for UGC, which can expand your game’s visibility organically.

7. Engage in Community Management with a Black Friday Focus

Keeping your player community informed and engaged is crucial for Black Friday. Use community management channels like Discord, in-game chats, and social media to build excitement around your Black Friday deals and events. Host live Q&A sessions, share behind-the-scenes content, or create countdown posts to keep players excited. A proactive community management strategy can lead to better user engagement and higher retention.

8. Offer Black Friday Rewards for Player Referrals

Referral programs can be an effective UA tool during Black Friday. Encourage your existing players to invite friends by offering exclusive rewards for successful referrals. Limited-edition items or bonuses that are only available through referrals can boost word-of-mouth marketing, helping you reach new players who are more likely to stick around due to the social connection.

9. Run Black Friday Social Media Contests and Giveaways

Contests and giveaways on social media create a buzz and can attract a wider audience to your game. Host a Black Friday contest where players have a chance to win exclusive in-game items or premium currency. To participate, ask users to follow your account, tag friends, and share the post. This strategy increases visibility and builds a larger, more engaged audience ahead of Black Friday.

10. Track Black Friday Campaign Success and Retarget Potential Users

After launching your Black Friday campaign, keep track of your performance metrics, such as download numbers, in-app purchases, and ad engagement. Use this data to retarget users who interacted with your ads but didn’t convert. Retargeting campaigns allow you to remind potential players of your game’s value and bring them back into the funnel even after Black Friday has ended.

Are You Ready for Black Friday?

By blending ASO, UA creatives, community management, and strategic offers, Black Friday marketing can be a powerful growth opportunity for your game. Whether through eye-catching ads, engaging in-game events, or influencer partnerships, each of these ideas can help you stand out in a crowded market and capture new audiences.

As Black Friday approaches, prepare your campaigns to make the most of this holiday season, driving both user acquisition and long-term player engagement with SuperFaction.

Reach out to our expert team today to start growing your game together!